Coca-Cola is the world’s most famous brand. Its sodas are sold in more than 200 countries and the corporation is a big sponsor of the 2012 London Olympics, but this week Bolivia announced that Coa-Cola will not be available after the end of the Mayan calendar.
“December 21 of 2012 will be the end of egoism and division. December 21 should be the end of Coca-Cola,” said Bolivian foreign minister David Choquehuanca and added, “The planets will align for the first time in 26,000 years and this is the end of capitalism and the beginning of communitarianism.”
Bolivia doesn’t have a McDonald’s, since the fast food chain had failed to operate in the red for ten years.
I stopped drinking Coca-Cola years ago, which only hurts when I want a Cuba Libre, so I’m in accord with Bolivian President Evo Morales’ rejection of the global giant.
As for his plans to legalize coca leaf consumption.
It really is the pause that refreshes.